Archive: June 2008

Revival of the Fittest: Resurrecting a Dormant, Dying or Dead Brand

June 16th, 2008 by

Last week, PR News explored the nuanced challenges of reinvigorating a personal brand after a professional transition (PRN 06-09-08, “Comeback Kids: Refreshing Your Personal Brand in the Wake of Change”). This week, we’re taking this… Continued

It’s More Than the Color of Money: Investor Relations Goes Green

June 16th, 2008 by

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued

Trust & Public Relations: What the Research Says

June 9th, 2008 by

Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when called upon to… Continued

Tip Sheet: Trust & Public Relations: What the Research Says

June 9th, 2008 by

By Frank Ovaitt Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when… Continued

Case Study: When Watching a Movie Could Get You Hired: A 2.0 Approach to Modern-Day Talent Management

June 9th, 2008 by

Company: Deloitte & Touche USA Agency: MWW Group Timeframe: 2007 According to a recent study conducted by Rainmaker Thinking Inc., Generation Y is the fastest-growing population in the workforce, representing 22% of all employees. By… Continued

Quick Study: Green Is Elusive; (Dis)Continuity Planning; Marketers Miss Prospects; Direct Marketers E-Mail Habits

June 9th, 2008 by

*Easy Being Green, Theoretically: According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the… Continued

How To…Comply With Legal Guidelines in PR

June 9th, 2008 by

In 2003, a legal settlement was reached that continues to have a huge impact on the communications industry; the only problem is that many people just don’t know it. At the heart of Nike v.… Continued

Did You Know?

June 9th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Public relations and marketing professionals can be held liable for disseminating unsubstantiated claims in their messages to stakeholders. 2. Generation Y makes… Continued

Comeback Kids: Refreshing Your Personal Brand in the Wake of Change

June 9th, 2008 by

Modern-day professionals must constantly reinvent themselves to stay competitive in the ever-evolving business landscape. This is especially true for communications executives, whose pace of personal reinvention must match that of their rapidly transforming discipline. For… Continued

A Public Affair: PR Lessons From The Political Trenches

June 9th, 2008 by

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued