Seven Things You Will Learn In This Week's Issue Of PR News
1. Public relations and marketing professionals can be held liable for disseminating unsubstantiated claims in their messages to stakeholders.
2. Generation Y makes up approximately 22% of today's workforce.
3. Green advocates are 41% more likely to agree that technology helps make their life more organized.
4. Relationships can be gauged on trust levels.
5. An announcement that you are leaving your company can be a personal branding opportunity.
6. Advocacy groups and third-party vendors can help defend or attack public affairs messages.
7. Direct mail as an outreach medium is declining--66% of survey respondents are sending mail to customers this year, as compared to 70% in 2007.