As former General Electric CEO Jack Welch has said, “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” The statement is sagacious enough on its own, but… Continued
Archive: August 2006
PR News Checklist: Sailing the Perfect Storm: Product ?Recalls in a Most Dangerous Age
August 7th, 2006 by PRNEWS(This article was written by Gene Grabowski, vice president of Levick Strategic Communications, and will appear in the upcoming PR News Crisis Management Guidebook, available later this month. The 200-page guidebook includes strategies and tactics… Continued
PR Scorecard: Good PR / Bad PR: No Wealth on Health
August 7th, 2006 by PRNEWSIt often seems that there is very little therapeutic value in reading news reports relating to health and medicine. In fact, health-related statistics at global and national levels can easily make anyone ill with their… Continued
PR Spotlight: PR Pros Help Kids in Need
August 7th, 2006 by PRNEWSTwo PR industry leaders are going that proverbial extra mile to help raise awareness and funds for very worthy causes on behalf of children with special needs. Peter Debreceny, vice president of corporate relations at… Continued
The PR Sherpa: CMOs Spin Through a Career Revolving Door; Portfolios Do Matter; Who’s Who Among Bloggers
August 7th, 2006 by PRNEWSQuestion: I am a PR professional and I am ready for an ascension to Chief Marketing Officer. Can I expect to enjoy a long and successful tenure in that role? Answer: The executive search firm… Continued
Tip Sheet: Bad News, Sans Lumps
August 7th, 2006 by PRNEWSBy Mark Daly As the old adage goes: Bad news travels fast. The worse the news is, the faster it seems to spread. There is something positive about bad news, however: It has bite, spreading… Continued
Using Persona-Based PR to Build Stronger Media, Client Relations
August 7th, 2006 by PRNEWS(This article was written by M.H. “Mac” McIntosh, president of the business-to-business marketing consulting firm Mac McIntosh Inc. in North Kingstown, RI). Here’s a hypothetical situation for the media relations planners: Tom is a well-known… Continued
For CorpComm Execs, Can Brand Health Be as Easy as 1, 2, 3?
August 7th, 2006 by PRNEWSFew corporate symbols are as ubiquitous as a cup of coffee with the Starbucks insignia or the McDonald’s “Golden Arches.” In instances like these, brand images serve as a common language that transcends the boundaries… Continued