Archive: March 2004

Did you know???

March 1st, 2004 by

That Debra Shriver, VP/Chief Communications Officer of The Hearst Corporation will be honored at the 2004 Matrix Awards, sponsored by New York Women in Communications Inc. (NYWICI). Hearst Magazines President Cathleen Black will present Shriver… Continued

Harris Interactive Handicaps Corporate Reputation

March 1st, 2004 by

Johnson & Johnson captures first place in the annual ranking, while UPS places second. The study, which measures corporate reputation, looked at familiarity and trust in NGOs (Non-Government Organizations) and provided updates on the public’s… Continued

Walking a Fine Line Between Inspiration and Intimidation

March 1st, 2004 by

You have to wonder how Halliburton employees reacted when their CEO called on them to write letters to the editor of local newspapers defending the company in the face of various misconduct allegations. Dave Lesar… Continued

After Some Well-Placed Deposits in Media, Bank Campaign Shows Positive Returns

March 1st, 2004 by

As the bank ING DIRECT moved into the San Francisco market in December 2003, bank executives knew their consumer message cold: Banking with us is easy, and it can save you money. They even knew… Continued

Analyst Insight: Rebecca Wettemann

March 1st, 2004 by

VP/Research, Nucleus Research Inc. 36 Washington Street, Wellesley MA 02481 781.416.2900 rwettemann@NucleusResearch.com The Wind-Up It won’t be like the tech famine of the last few years, of course, but for PR execs pitching technology products… Continued

Q&A: Learning the Fundamentals of Leadership

March 1st, 2004 by

Jim Kouzes has been studying leadership trends for more than three decades. Kouzes, the best-selling author of “The Leadership Challenge (along with co-author Bruce Posner), is chairman emeritus of The Tom Peters Company, which specializes… Continued

Analysts Can Be Your Best Friend – or Worst Enemy

March 1st, 2004 by

Deborah Radman has lost track of the amount of time and money she has saved by talking to industry analysts who “really get to the nub” of what she needs to know to properly advise… Continued

School Days: Educating Sales Forces on Power of PR

March 1st, 2004 by

It’s a PR lament. But one that has nothing to do with reporters. “All sales people think we do is write press releases,” says Ellen Slaby, director of media/events at Centra Software (Lexington MA), which… Continued

Overheard

March 1st, 2004 by

“Had I accepted I have little doubt that by now I’d have been indicted, if not imprisoned, discipline not being one of my strong suits… It was a tempting offer. But in the end, I… Continued