WestGlen Communications, a major player in the VNR field, last week launched a new service called “Radio One SourceService.” It combines the satellite distribution systems of two of the biggest radio networks — ABC and… Continued
Archive: November 2003
PR time for Popeyes, Cont’d
November 3rd, 2003 by PRNEWSIt didn’t make it in time for last week’s issue so, in fairness, we’re now running Popeyes’ response to a PR NEWS inquiry about a Baltimore man who bit into his three-piece Popeyes combo and… Continued
Holiday PR: Pitch Content. Make it Personal. And, Oh Yes, Remember the Commandos
November 3rd, 2003 by PRNEWSDeck the malls with heaps of data? That’s what Garry Butcher would like in his Christmas stocking this year. As retailers nationwide vie for coveted holiday ink, Butcher, the VP of marketing for Santa Monica-based… Continued
PRSA Conference Wrap-up: Crisis Communications, Media Relations Centers of Attention at PRSA Annual
November 3rd, 2003 by PRNEWSThe unseasonably chilly weather in New Orleans last week during PRSA’s annual conference was fitting for an industry bracing for its own winds of change. Still, the meeting, which drew 1,800 PR professionals from across… Continued