Archive: August 2002

The percentage of graduates from a college journalism or mass communications program who found full-time employment by the end of October 2001 was 12 points lower than in 2000, according to the University of Georgia’s… Continued

Paul Argenti sees the big picture for PR. As professor of management and corporate communication at Dartmouth College’s Tuck School of Business, he advises his students that public relations should be woven throughout the fabric… Continued

The economy is down, we reasoned. And 2001 was a year many PR pros would rather forget. So our goals for this year’s Platinum PR Awards were realistic. The optimists among us hoped we would… Continued

This week’s strategy: Avoid email attachments. Sometimes. Although conventional wisdom dictates that most journalists prefer not to receive attachments in email communiqués, 43 percent of journalists say they actually prefer an attachment within an email… Continued

Paul Taaffe becomes chairman and CEO of Hill and Knowlton, replacing Howard Paster, who joins parent company WPP Group as EVP, public relations and public affairs. Taaffe was president and CEO of two of the… Continued

Hours of videotaped testimony were released last week in which Cardinal Bernard Law of Boston reveals that for more than a decade he failed to pay personal visits to parishes where a priest had been… Continued

We’re coming up on budgeting season for CY 2003, and it’s time to push top management for more funds to devote to CSR. The good news is, they recognize the importance of corporate social responsibility:… Continued

When I discussed possible subjects for this edition of Image Patrol with PR NEWS editors a few weeks ago, we decided that–much like the weather in New England–if we didn’t like the current crop of… Continued

Blue margarine is something only a kid could love. In fact, Parkay, a Conagra Foods brand, was convinced that kids would literally eat it up. Parkay was well-known for its margarine (not to mention its… Continued

50 Rockefeller Plaza 4th Floor New York, NY 10020 212/621-1500 http://www.ap.org Most PR pros will agree getting ink with the Associated Press carries a lot of weight. This summer, AP business columnist Rachel Beck launched… Continued