Archive: November 2001

This Just In…

November 5th, 2001 by

The Red Cross takes a PR hit in the wake of President Bernadine Healy’s resignation and rumors of poor management of the September 11 Liberty Fund. The Red Cross collected more than $500 million for… Continued

Start-Up: Salary.com: The Trusted Online Compensation Source

November 5th, 2001 by

Compensation data was the exclusive currency of consulting firms until Salary.com leveled the playing field by making competitive intelligence about pay scales universally accessible online. In May 2000, the company was set to launch its… Continued

Interactive Health

November 5th, 2001 by

Prevention magazine and iVillage are partnering on a new online health and wellness resource for women. The Prevention Center at iVillageHealth. com includes nutrition news, health articles, message boards and quizzes. Pitch Prevention editors with… Continued

It’s Good to be King

November 5th, 2001 by

Harris Publications will launch King, a new quarterly pub targeted at “urban-minded” men late this month. Coverage will include the standard men’s mag fare: women, automobiles, interviews with rappers and sports figures. (Harris Publications: 212/807-7100)

Harvard Every Month

November 5th, 2001 by

The Harvard Business Review is taking an unusual route in response to the dwindling ad market. While other pubs are shuttering, HBR is raising its frequency from 10 times a year to a monthly publishing… Continued

New Martha Mag?

November 5th, 2001 by

Everyone’s favorite domestic diva may be planning another magazine launch. Martha Stewart reportedly is considering launching a pub aimed at families who travel. While the current national and economic situation suggests a less-than-favorable environment for… Continued

Boston Business Forward At Full Stop

November 5th, 2001 by

Boston Business Forward will cease publication following the October/November issue. The four-month-old pub launched in July and has seen damaging business conditions and a steep decline in advertising in its short lifespan. Publishers hope to… Continued

Must-Attend Webinar

November 5th, 2001 by

The year ahead may well be one of the toughest in recent memory for the nation — and for PR pros in particular. Communications execs will be challenged to boost the confidence of stakeholders -… Continued

Product Launch: Wrinkle Free Results for Downy Wrinkle Releaser

November 5th, 2001 by

When Procter & Gamble set out to introduce its new Downy Wrinkle Releaser (DWR) product to the college crowd in the fall of 2000, a little show-and-tell was in order. Convincing students that a spray-on… Continued

Media Relations: Messiest Apartment Contest Is A Tidy Victory for PR

November 5th, 2001 by

In 2000, the online apartment guide market was becoming saturated with new players. Apartments.com, the number two player, was looking to distinguish itself, especially among college students -heavy Internet users who are making the transition… Continued