Archive: November 2001

The PRSA has teamed with the American Red Cross to recruit and train PR and public affairs pros to support communications initiatives during local and national disasters. The partnership, dubbed “The Power of Two,” will… Continued

The year ahead may well be one of the toughest in recent memory for the nation — and for PR pros in particular. Communications execs will be challenged to boost the confidence of stakeholders -… Continued

Boston Business Forward will cease publication following the October/November issue. The four-month-old pub launched in July and has seen damaging business conditions and a steep decline in advertising in its short lifespan. Publishers hope to… Continued

Everyone’s favorite domestic diva may be planning another magazine launch. Martha Stewart reportedly is considering launching a pub aimed at families who travel. While the current national and economic situation suggests a less-than-favorable environment for… Continued

The Harvard Business Review is taking an unusual route in response to the dwindling ad market. While other pubs are shuttering, HBR is raising its frequency from 10 times a year to a monthly publishing… Continued

Harris Publications will launch King, a new quarterly pub targeted at “urban-minded” men late this month. Coverage will include the standard men’s mag fare: women, automobiles, interviews with rappers and sports figures. (Harris Publications: 212/807-7100)

Prevention magazine and iVillage are partnering on a new online health and wellness resource for women. The Prevention Center at iVillageHealth. com includes nutrition news, health articles, message boards and quizzes. Pitch Prevention editors with… Continued

Compensation data was the exclusive currency of consulting firms until Salary.com leveled the playing field by making competitive intelligence about pay scales universally accessible online. In May 2000, the company was set to launch its… Continued

The Red Cross takes a PR hit in the wake of President Bernadine Healy’s resignation and rumors of poor management of the September 11 Liberty Fund. The Red Cross collected more than $500 million for… Continued

When Procter & Gamble set out to introduce its new Downy Wrinkle Releaser (DWR) product to the college crowd in the fall of 2000, a little show-and-tell was in order. Convincing students that a spray-on… Continued