For many corporate communicators, the annual budgeting marathon is not a happy time – particularly in cases where senior management views the PR department as little more than a tactical cost center that easily could… Continued
Archive: October 2000
Playing To Type: The CEO’s PR Profile
October 2nd, 2000 by PRNEWSLois Paul, founder and president of Lois Paul & Partners Inc., a Fleishman-Hillard company, shares her impressions of categories of CEOs – those who understand PR and those who don’t. The executives who do it… Continued
JobTracker
October 2nd, 2000 by PRNEWSCantor Concern Director, PR for MA high-tech firm. Develop and manage the execution of a strategic PR plan to build awareness of the company, its products and services among key constituents including customers, industry analysts,… Continued
Cassidy Wants To Be Top Shop
October 2nd, 2000 by PRNEWSWhen Influence magazine, a publication by Legal Times, reported its “Influence 25” survey ranking the top D.C. lobby shops by 1999 billings, Cassidy & Associates, part of Shandwick Washington, came in at the No. 4… Continued
Elsewhere, Reg FD Still Stirs Alarm
October 2nd, 2000 by PRNEWSAn investor relations association is requesting a delay in implementation of the SEC’s Regulation FD. In a Sept. 21 letter to secretary of the SEC Jonathan Katz, Louis Thompson, president and CEO of the National… Continued
Survey Says Reg FD Will Improve Communications
October 2nd, 2000 by PRNEWSMore than 40% of the public companies headquartered in Ohio say they will change the way they communicate with investors because of the Securities and Exchange Commission’s new Regulation Fair Disclosure, set to go into… Continued
Playing The Game Of Hardball PR
October 2nd, 2000 by PRNEWSWhen the boss or client comes to me and says, “It’s time to play hardball public relations,” it’s hard to keep from laughing. Let’s see, shall we coerce them with conjunctives? Pummel them with participles?… Continued
Marcom Campaign Positions Ketchup As More Than A Condiment
October 2nd, 2000 by PRNEWSA Case of Tomatoes When good news stares you in the face, don’t just accept it graciously. Turn it into even bigger news. This was the thinking at H.J. Heinz when various technical journals began… Continued
Media Insight
October 2nd, 2000 by PRNEWSThe Washington Times 3600 New York Ave., NE Washington, DC 20002 202/636-3000 This 18-year-old newspaper covers D.C. area news, sports, business and lifestyle, but its heart and soul is conservative coverage of the national political… Continued