Archive: October 2000

image_pdfimage_print

In The Race For Budget Dollars, Inhouse PR Agencies Keep The Gold

October 2nd, 2000 by

For many corporate communicators, the annual budgeting marathon is not a happy time – particularly in cases where senior management views the PR department as little more than a tactical cost center that easily could… Continued

Playing To Type: The CEO’s PR Profile

October 2nd, 2000 by

Lois Paul, founder and president of Lois Paul & Partners Inc., a Fleishman-Hillard company, shares her impressions of categories of CEOs – those who understand PR and those who don’t. The executives who do it… Continued

JobTracker

October 2nd, 2000 by

Cantor Concern Director, PR for MA high-tech firm. Develop and manage the execution of a strategic PR plan to build awareness of the company, its products and services among key constituents including customers, industry analysts,… Continued

– 30 –

October 2nd, 2000 by

PR types are “innovative” or “arrogant,” “clueless” or “responsive,” according to players of Whack-a-Flack, an Internet game set up by e-Tractions, Inc., a Bedford, Mass., developer of entertainment tools for one-on-one Web marketing. And the… Continued

Cassidy Wants To Be Top Shop

October 2nd, 2000 by

When Influence magazine, a publication by Legal Times, reported its “Influence 25” survey ranking the top D.C. lobby shops by 1999 billings, Cassidy & Associates, part of Shandwick Washington, came in at the No. 4… Continued

Elsewhere, Reg FD Still Stirs Alarm

October 2nd, 2000 by

An investor relations association is requesting a delay in implementation of the SEC’s Regulation FD. In a Sept. 21 letter to secretary of the SEC Jonathan Katz, Louis Thompson, president and CEO of the National… Continued

Survey Says Reg FD Will Improve Communications

October 2nd, 2000 by

More than 40% of the public companies headquartered in Ohio say they will change the way they communicate with investors because of the Securities and Exchange Commission’s new Regulation Fair Disclosure, set to go into… Continued

Playing The Game Of Hardball PR

October 2nd, 2000 by

When the boss or client comes to me and says, “It’s time to play hardball public relations,” it’s hard to keep from laughing. Let’s see, shall we coerce them with conjunctives? Pummel them with participles?… Continued

Marcom Campaign Positions Ketchup As More Than A Condiment

October 2nd, 2000 by

A Case of Tomatoes When good news stares you in the face, don’t just accept it graciously. Turn it into even bigger news. This was the thinking at H.J. Heinz when various technical journals began… Continued

Media Insight

October 2nd, 2000 by

The Washington Times 3600 New York Ave., NE Washington, DC 20002 202/636-3000 This 18-year-old newspaper covers D.C. area news, sports, business and lifestyle, but its heart and soul is conservative coverage of the national political… Continued