– 30 –

PR types are "innovative" or "arrogant," "clueless" or "responsive," according to players of Whack-a-Flack, an Internet game set up by e-Tractions, Inc., a Bedford, Mass.,
developer of entertainment tools for one-on-one Web marketing. And the large, multinational agencies - Brodeur Porter Novelli, Edelman, and Hill & Knowlton, to name a few -
generally top the whack list.