Archive: August 1999

Pendulum Swings in Client’s Favor After Intensive PR Push You’ve seen them thousands of times -.org,.com,.net – but did you ever wonder why the choice of Internet names and Web addresses was so limited? The… Continued

There are two good pieces of news for lean corporate departments needing to outsource parts of their PR programs: the number of qualified PR agencies has greatly expanded; and technology has made it easier to… Continued

August 30-September 1 Modern Healthcare’s Integrated Healthcare 2000 conference. Aspen, Colo. 909/336-1586. http://www.integrated2000.com. September 23-25 Association of Reproductive Health Professionals’ Reproductive Health ’99 conference. Dallas. 202/466-3825. September 24-27 Society for Healthcare Strategy and Market Development’s… Continued

$25M Campaign Promotes Healthy New Attitude Onhealth.com is so confident that it understands how Americans are redefining health that it launched a $25 million integrated campaign to promote its revelations and Web site redesign. Launched… Continued

It’s getting increasingly difficult to achieve what most hospital branding campaigns must – break through the clutter. Often it takes a strategic call to action that emotionally resonates with your target. That’s exactly what the… Continued

Grow your market share with a Web media hit list Every PR professional should be able to name the 10 most influential journalists from the leading consumer and business print news outlets in the industry.… Continued

Hospital Builds Awareness Among Future Decision-makers Hospital campaigns that have the familiar task of building awareness for various healthcare services often target obvious audiences – women, adults and certain ethnic groups. Rarely, however, do hospitals… Continued

Brand-Name Drugs Are Costly Brand-name drugs are increasingly becoming a consumer luxury as more and more managed care plans start to adopt a three-tier co-payment system. The system, widely regarded as a mixed blessing for… Continued

Outreach efforts to reach the nation’s uninsured children under the federal Children’s Health Insurance Program (CHIP) are working. In the past six months, CHIP enrollment has grown by more than 50 percent, according to an… Continued

When 95 health plans announced last month they would have to pull out of the managed care Medicare marketplace, the ceremonial finger-pointing at the Balanced Budget Act and federal government did little to assuage the… Continued