Communicating About HMO Pullouts Requires Issue-Focused Messages

When 95 health plans announced last month they would have to pull out of the managed care Medicare marketplace, the ceremonial finger-pointing at the Balanced Budget Act and federal government did little to assuage the confusion and disappointment of 327,000 seniors who are affected by the exits.

It has, however, forced seniors to become much more involved in the business of managed Medicare and the politics of federal reimbursement.