Archive: August 1999

Halfway through 1999, mergers and acquisitions in PR land have easily lapped last year’s record, according to a study released by the Council of Public Relations Firms (CPRF). Notably, five powerhouse parent companies – Omnicom,… Continued

PR NEWS this week welcomes Jenny Pfalzgraf as editor. She assumes the post following a two-year stint as managing editor for the corporate offices of Goodwill Industries International Inc., the nation’s fifth-largest charity. Prior to… Continued

Phillips Follows Bell Second Time Around Graham Phillips has left his post as chairman of Burson-Marstellar to become chairman and CEO of parent company Young & Rubicam’s advertising unit.This move marks the second time Phillips… Continued

Want great employees? Grow them yourself. This was the philosophy that prompted global science and technology corporation Siemens to develop two new scholarship programs for advanced placement high school students excelling in science and math.… Continued

Sept. 21 Conference call on Cultural Change and Transformation: From New CEOs to Mergers and Acquisitions," Public Affairs Group’s Best Practices in Corporate Communication. Conference call begins at 4 p.m. To sign up, call 202/463-3763;… Continued

Losing PR staff to competitors offering more bountiful stock options has become a rite of passage for most employers. But the greenest grass luring pros away from the nest: entrepreneurhood. International Data Corp. reports a… Continued

While many PR job changes during the early ’90s were the result of downsizing and layoffs, the human resources picture has changed significantly today. The movement of talent is currently being driven by the PR… Continued

Conde Nast’s new car publication doesn’t get greasy with technical talk about pistons, "horsepower" or other automotive jargon that other specialty car publications use. Rather, Architectural Digest’s Motoring, a new lifestyle publication, puts the glamour… Continued

This publication that began in 1955 as the "newspaper of Capitol Hill" now covers congressional caucuses and events for readers well beyond the limits of the DC Beltway – thus reiterating former House speaker Tip… Continued

Any PR executive measuring the effectiveness of his or her efforts knows that measurement is one of the most important aspects of the profession. Just as investors need to gauge the ROI of their portfolios,… Continued