March 19 "The Status of Women in the Arts (with a look at the influence of women in PR)," Women Executives in PR, Union League Club, New York, 203/226-4947. March 23 "How to Measure Reputation,… Continued
Archive: March 1999
Industry News
March 1st, 1999 by PRNEWSBM Announces 4.2 Percent Growth in Revenue over 1997 Touting revenue of $258.4 million for 1998, Burson-Marsteller attributes its 4.2 percent growth over 1997 to strong performance in its U.S. and Latin America operations. That’s… Continued
Businesses Rate Ethics a ‘B’ – Media Gives Execs A Failing Grade
March 1st, 1999 by PRNEWSThe media took its fair share of pot shots last year after a series of ethical debacles (think Mike Barnacle). But the media’s ethics report card on the business world metes out a less-than-favorable impression… Continued
ITT Highlights its Engineers in Integrated Campaign
March 1st, 1999 by PRNEWSIt could easily be argued that when ITT Industries decided last year to brand itself anew, it deemed employee Lisa Miller just as important as President and CEO Travis Engen – a strategy that seems… Continued
Key Contacts: American Reporter
March 1st, 1999 by PRNEWSThe American Reporter http://www.americanreporter.com 1812 N. Ivar Ave., No. 5 North Hollywood, CA 90028 This site has both original content and editorial generated from the weekly newspaper. The American Reporter prides itself on being the… Continued
Media Insight
March 1st, 1999 by PRNEWSMaxim 1040 6th Ave., 23rd Floor, New York, N.Y. 10018 If you want to strike up a relationship with these editorial beefcakes, don’t try the phone – and don’t wait for them to call you,… Continued
Y2K Management Means Thinking Reputation, Reputation, Reputation
March 1st, 1999 by PRNEWSEinstein’s theory says that for every action there is an equal and opposite reaction. But when it comes to the action the Y2K bug could have on your corporate reputation, your reaction better be a… Continued
The Y2K Bug: Don’t Exterminate Your Communication Efforts
March 1st, 1999 by PRNEWSA clear, concise and consistent PR message can alleviate the stinging sensation of being unprepared for the Y2K bug, according to a group of panelists at last Monday’s PR NEWS and APCO Associates’ "Strategic Communications… Continued