Archive: November 1998

December 7-8 International Quality & Production Center’s 1998 Summit on Restructuring Internal Communication to Drive Radical Change. New Orleans. 800/882-8684. December 9-12 American Association of Health Plans’ Third Annual Summit on International Managed Care Trends.… Continued

Flex Your Local PR Muscle Journalists place a high priority on local health resources, unless they are in New York or Washington, D.C., says a new study by The Pinnacle Worldwide Health Group, a network… Continued

Reviving an old product can be as important to a company’s bottom line as launching a new brand. Strategic PR efforts that are fully integrated into your marketing mix can maintain or grow market share… Continued

At least 140,000 fatal medication errors plague the healthcare industry annually, according to the Journal of the American Medical Association. These are nightmarish encounters that haunt physicians, pharmacists and nurses causing inexplicable devastation to patients… Continued

Managed Care Pressures Resulting in Unhappy Docs Mounting managed care pressures are taking their toll on physician attitudes, creating dissatisfaction with their practices, according to a survey by the University of California-San Francisco. The pressure… Continued

No community-based outreach is complete without firmly established advocacy relationships. More and more healthcare organizations are looking to advocacy initiatives to strengthen community ties, deliver information to specific patient groups and prevent – or at… Continued

The lines are quickly blurring between offline and online marketing opportunities as PC-phobic consumers gain Internet access through their TV via a handful of interactive television (ITV) service providers. Methodist Health Care System is the… Continued

This new feature provides editorial staff updates of key health editors at top newspapers, magazines and newsletters. ARRIVALS American Health For Women: Andrea Clark, associate editor; Margery Gladstone, publisher. Phone: 914-238-1000; fax: 914-244-5656 Akron Beacon… Continued

The incredible consumer demand for online health information poses an exciting challenge and opportunity for hospitals to take more of a frontline position as expert resources. The greatest opportunities are in posting original news content… Continued

The Skinny On Getting Placement For Your Organization Elegant Bride, 1301Carolina Street, Greensboro, NC 27401, Phone: 336/378-6065 Described as the magazine for the bride with "discerning taste and style," Elegant Bride, published by Pace Communications,… Continued