Archive: September 1997

Targeting adolescents with public health messages often requires a fresh, youthful perspective that only a child can provide. For this "happy-go-lucky" target, healthcare messages are usually considered boring, uncool or scary. But adolescents can be… Continued

Belk Mignogna Associates Phone: 212/684-7060 Clients: Morgan Stanley, Neiman Marcus & Dow Jones Fernandez Design Phone: 312/944-7003 Clients: Independent Sector, The National Puerto Rican Forum & Jam Productions Ltd. The Graphic Expression Inc. Phone: 212/759-7788… Continued

Does the Royal Family get it? Television held together a grieving world but where was the Queen? Five days after the tragic death of Diana, Princess of Wales, Geoffrey Crawford, the Queen’s press secretary, was… Continued

In the mad rush to have a presence online, many companies miss the virtual boat, attracting either few visitors or the unintended types of visitors to their site. International communications firm Ogilvy Adams & Rinehart… Continued

David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

September 21-24: Arthur W. Page Society, "The Media Conundrum: Practical Actions Public Relations Professionals Can Take to Resolve It," New Orleans, 202/268-2143. September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570.… Continued

Corps. Giving More to Ease Execs Out According to outplacement and strategic career services firm Drake Beam Morin (DBM), the average severance pay given to mid-level execs hit 14.3 months during 1996. In 1995, execs… Continued

520 3rd Street, 4th Floor San Francisco, CA 94107; Phone: 415/276-8400 Editor’s Note: Wired News (http://www.wired.com), is the hourly-updated news site from the Wired family. It is unlike its sister site, http://www.hotwired.com, which provides analysis-based… Continued

Given that the PR terrain is being dotted with more and more mergers and acquisitions (holding and parent companies such as WPP, Omnicom & Shandwick now own many of the major PR brands – Hill… Continued

On The Radar Screen CompuServe’s PR Forum: For Now, Business as Usual With the Sept. 8 news that America Online [AOL] will take over rival CompuServe [CSRV], it begs the question: What’s going to happen… Continued