DESERT SPRINGS, CALIF. – Do you possess the right leadership skills for your corporate environment? PR pros looking to catapult their careers are often at a loss to confidently answer this pointed questions regardless of… Continued
Archive: September 1997
The Intricacies of Intranets: Control Costs with Long-term Business Plan
September 22nd, 1997 by PRNEWSIf you’re trying to stay ahead of the learning curve when it comes to harnessing interactive technology, managing virtual offices and finding new ways to augment your employee-communications efforts, you need to view intranets as… Continued
The News Monitor
September 18th, 1997 by PRNEWSLegal Issues The News Monitor Sunbeam to Sue the AMA Over Sponsorship Deal The Sunbeam-AMA rift continues. Responding to the "AMA’s refusal to honor its contractual commitments" to sell its seal of approval to nine… Continued
Provider-Based Plan Still Addressing Credibility Issues
September 18th, 1997 by PRNEWSMembership Jumps 50% to 18,000 Covered Lives When providers and physicians are the owners of a health plan, the credibility battle has to be fought on two fronts – with consumers and physicians. For Des… Continued
How To Make the Search Engine’s Top 10 with Effective Descriptions
September 18th, 1997 by PRNEWSHaving a compelling, information-rich Web site is only half the battle when you consider that your site will be among thousands of others in a given category. So how can surfers find you among the… Continued
On The Pulse: Trends & Surveys In The Healthcare Industry
September 18th, 1997 by PRNEWSPatients Trust Docs More Than Government with Records Where personal medical records are concerned, patients trust their physicians more so than the federal government, insurance companies or employers, according to a new national poll released… Continued
Generating Positive Hospital Coverage Doesn’t Mean ‘Free Reign’ For Reporters
September 18th, 1997 by PRNEWSEnforcing a patient-sensitive hospital media relations policy often requires walking the fine line between promoting your hospital and protecting patient rights. For healthcare PR practitioners, part of this challenge lies in attempting to cull lasting… Continued
How To Wrestle For Control – And Win
September 18th, 1997 by PRNEWSDESERT SPRINGS, CALIF. – Healthcare marketers are struggling to answer the question, "Who’s going to control the industry in the next century?," especially with the growing trend of physician practice management (PPM) companies soaring at… Continued