In the business world and in the communications arena as well, there’s only one way to view your crisis management plan: as an insurance policy that’s a surefire ticket to whether you’ll be around in… Continued
Archive: June 1997
Merger Watch: An Eye On The Changing Healthcare Climate
June 26th, 1997 by PRNEWSHealthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued
The News Monitor
June 26th, 1997 by PRNEWSMarketing Campaigns Aetna U.S. Healthcare Defects From AAHP; Mounts Own Push Opting to wage its own beefed up independent PR/lobbying effort to defend managed care, Aetna U.S. Healthcare, the nation’s second largest operator of managed-care… Continued
PR Racing to Catch Up With Army’s Efforts
June 26th, 1997 by PRNEWSFor the Walter Reed Army Medical Center in Washington, D.C., telemedicine made its debut during a Somalia medical mission for Operation Restore Hope, a United Nations Humanitarian Relief effort in 1992. Using a mobile telemedicine… Continued
On The Pulse: Trends & Surveys In The Healthcare Industry
June 26th, 1997 by PRNEWSTwentysomethings Delaying Fatherhood; Sex Ed Highlighted This past Father’s Day saw an older group of dads celebrating for the first time, according to recent birth statistics from the National Center for Health Statistics (NCHS). Better… Continued
Research: The Essential First Step in Creating Effective Marketing and Public Relations Programs
June 26th, 1997 by PRNEWSThe main concern of consumers today is choice – right? If people in Friendly Little Hometown say security is the thing that’s most important to them, that should be the theme of ads for Metro… Continued
Telemedicine’s Success Stories Are Hospital Industry’s Best Kept Publicity Secrets
June 26th, 1997 by PRNEWSTelemedicine and its ability to shrink specialized medicine and education from miles to bytes, is one of the best kept publicity secrets for many hospitals. Often it is the software/hardware companies that are getting the… Continued
Did You Know?
June 26th, 1997 by PRNEWSEvery 26 seconds another adolescent becomes pregnant. Every 56 seconds another adolescent gives birth. Each year more than million U.S. teenagers become pregnant-one in nine women aged 15-19. Source: Recent U.S Department of Health and… Continued
Calendar
June 26th, 1997 by PRNEWSJune 25-27: Strategic Marketing for Medicare and Medicaid Risk. Healthcare Strategies Institute. San Diego; 602/990-7839 June 30-July 1: 1997 Healthcare Financial Management Association’s Annual National Institute. Orlando, 800/252-HFMA July 17-19: Understanding Managed Care (An Introduction… Continued
Teen Advocacy Groups Use N.J. Teen Pregnancy Scandals To Set Record Straight
June 26th, 1997 by PRNEWSWhen two tragic New Jersey teen pregnancy cases received immediate national media attention, the sensational coverage inevitably generated a distorted image of a state with out-of-control, sexually reckless teenagers. Arguably, the two cases, which attracted… Continued