Archive: October 1996

Kaiser Permanente, Los Angeles, seeks a public affairs and communications director. The job at the health management organization (HMO) includes responsibility for internal communications, community outreach, government affairs, media relations and marketing public relations. Five… Continued

The Canadian Public Relations Society (CPRS), Ottawa, is developing a new service for those seeking to hire PR professionals, or those seeking new jobs. The service, the CPRS Career File, will be an "electronic placement… Continued

Given the fact that many in the media are skeptical of business, companies and industry groups should expect that their actions on public policy matters will be scrutinized. If the businesses are perceived to be… Continued

No one disagrees that business has a legitimate role in public policy matters. But at times, it appears to play this role in a heavy-handed or surreptitious manner. Witness last summer’s picketing of the U.S.… Continued

Healthcare PR bears the seemingly indomitable task of communicating ongoing, controversial issues that affect people’s daily lives. Because health maintenance organizations (HMOs) and other healthcare organizations have vastly different policies and priorities, executing PR that… Continued

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring… Continued

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at… Continued

Now that you’ve got your Web site up, you may be thinking about enhancing its appeal and value for key audiences. One approach that an increasing number of companies are taking is the use of… Continued

Gillespie, a Princeton, N.J., marcom firm, appointed Michael Echter managing partner of public relations and head of Gillespie’s technology PR unit, PR@Gillespie. He was associate director of PR. (Gillespie, 609/895-0200)

Laura Tomasetti was promoted to vice president at Boston PR firm Agnew Carter, Mcarthy Inc. She was an account supervisor. (Agnew, 617/437-7722)