Margaret Tutwiler, president of Direct Impact Communications LLC, Alexandria, Va., is among three candidates for the "PR Woman of the Year" award of Washington Women in Public Relations. Also on the slate with the former… Continued
Archive: October 1996
CANADIAN FIRM MARKS 50TH
October 21st, 1996 by PRNEWSContinental Communications, a Toronto-based Shandwick firm with six offices in Canada, marked its 50th year on Oct. 3. The firm claims to be Canada’s oldest. (Continental, 416/964-6444)
EDELMAN NEW MEDIA UNIT
October 21st, 1996 by PRNEWSEdelman Public Relations Worldwide, Chicago/New York, formed a new media unit. Based in its New York office, the firm will focus on serving the growing number of new media companies there, which have led some… Continued
PR DRAWS SUPPORT FOR HIGH-TECH TEST HIGHWAY
October 21st, 1996 by PRNEWSFor a company that’s just using PR as a means to get a message out, the message had better be good. It should be clear, easy to understand, but most of all, it must say… Continued
UPCOMING EVENTS:
October 21st, 1996 by PRNEWSOct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued
CORRECTION:
October 21st, 1996 by PRNEWSOn page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.
COMMUNITY RELATIONS BALANCES CORPORATE AND SOCIAL GOALS
October 21st, 1996 by PRNEWSLean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that… Continued
ON THE PULSE/TRENDS & SURVEYS
October 17th, 1996 by PRNEWSMental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued
THE NEWS MONITOR
October 17th, 1996 by PRNEWSReady, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued
ADVERTISING ABSRACT: MARKETING FIRM CREATES TRIBUTING TO AGING
October 17th, 1996 by PRNEWSIn an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued