Archive: September 1996

19960902 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 THE PR NEWS INTERVIEW/CORPORATE COMMUNICATION CENTER PR PLANS, DEPARTMENTS AROUND BUSINESS OBJECTIVES September 2, 1996 Given the size and… Continued

Whether it be through trial and error, surveys, studies of past campaigns or direct feedback from clients, PR agencies need to develop messages that identify who they are, what they do and why they’re the… Continued

19960902 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 10 ‘POWER TOOLS’ FOR ISSUES MANAGEMENT September 2, 1996 Surfacing/Challenging Assumptions–managers must break out of mindsets formed by past experiences, which can limit the opportunity… Continued

19960902 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 Given issues’ potentially broad impact and complexity, issues management present public affairs executives with… Continued

19960902 H&K TAPS MEDIA EXEC September 2, 1996 H&K TAPS MEDIA EXEC September 2, 1996 Hill and Knowlton Inc., New York, hired Geoffrey Smith as managing director of the media group in the firm’s flagship… Continued

19960902 DALLAS FIRM PROMOTES EXEC September 2, 1996 DALLAS FIRM PROMOTES EXEC September 2, 1996 MBRK Advertising and Public Relations, Dallas, promoted Darlene Atkinson, account supervisor, to management supervisor. (MBRK, 214/520-1200)

19960902 NORTHLICH NAMES VP September 2, 1996 NORTHLICH NAMES VP September 2, 1996 Northlich Stolley LaWarre Public Relations, Cincinnati, promoted 11-year agency veteran Cynthia Hardie-Boone from vice president to vice president/associate director. (Northlich, 513/421-8840)

19960902 TRAVEL PR FIRM PROMOTES TWO September 2, 1996 TRAVEL PR FIRM PROMOTES TWO September 2, 1996 KWE Associates Inc., a New York-based travel and hospitality industry PR firm promoted two executives. Victoria Feldman, vice… Continued

19960902 DUDNYK PROMOTES PLANNING EXEC September 2, 1996 DUDNYK PROMOTES PLANNING EXEC September 2, 1996 Dudnyk Healthcare Group, a Horsham, Pa.-based medical advertising and public relations firm, promoted C. Conrad Miller to vice president, planning… Continued

19960902 PRSA CONFERENCE TO STRESS CHALLENGES OF COMMUNICATING CREDIBLY September 2, 1996 PRSA CONFERENCE TO STRESS CHALLENGES OF COMMUNICATING CREDIBLY September 2, 1996 The challenges faced by organizations trying to speak to increasingly skeptical publics… Continued