Archive: September 1996

MODEL SHOWS FORCES ACTING ON ORGANIZATIONS

September 23rd, 1996 by

A major focus of the book by professors John Mahon and Richard McGowan is a simple model that they say puts external, non-market forces in a context that business managers can understand. The model is… Continued

WHITE HOUSE PRICE CONTEST BOOSTS REAL ESTATE COMPANY’S VISIBILITY

September 23rd, 1996 by

Beyond an earnings report, it’s often hard for real estate companies to achieve significant coverage in the media outside of the real estate section. California-based Coldwell Banker Corp. [5462Z], however, recently hit on an innovative… Continued

COMMUNICATING TO THE WORLD ON THE WEB

September 23rd, 1996 by

If you think your World Wide Web site is reaching the world –you may want to think again –many international browsers may not have access to your site. "With international Web sites, compatibility is a… Continued

SHAREHOLDER MEASURE ON BALLOT

September 23rd, 1996 by

While investor relations executives were cheered last year by the override of President Clinton’s veto of the Private Securities Litigation Reform Act of 1995 (PR NEWS, Jan. 1, 1996, p. 8), a ballot measure in… Continued

MEDIA ANALYSIS FIRM IN U.K. DEAL

September 23rd, 1996 by

The Delahaye Group, Portsmouth, N.H., a media analysis and corporate reputation measurement firm, formed an alliance with U.K. media analysis firm Infopress Communications, London. The firms now will be able to offer media analysis services… Continued

NEWSPAPER DIRECTORY OUT

September 23rd, 1996 by

Editor & Publisher magazine has released its "1996 International Yearbook," which includes addresses and editorial staffing details for thousands of daily and weekly newspapers around the world. New this year are e-mail and Web site… Continued

HIGH-TECH EDITORIAL CALENDARS

September 23rd, 1996 by

Press Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange… Continued

STUDENTS TAKING JUNIOR APR

September 23rd, 1996 by

About 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a… Continued

FREE PR RESEARCH NEWSLETTER

September 23rd, 1996 by

Ketchum Public Relations Worldwide, New York, is offering a free monthly newsletter on PR rsearch. To get on the mailing list for Research Ideas for PR Pros, contact Ketchum’s research department at 212/878-4608.

RIDING RISING TIDE, AGENCIES PROFIT FROM RECESSION LESSONS

September 23rd, 1996 by

With the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can’t help but be aware how the overall strength of the economy is propelling their business. For many firms,… Continued