â–¶ Women Shaping Web: A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men. Other findings include:
• Women demonstrate higher levels of engagement with social sites. Although women account for 47.9% of total visitors to the social networking category, they consume 57% of pages and account for nearly 57% of minutes spent on these sites.
• Social networking’s reach among women is highest in Latin America, where it reaches 94.1% of females online, North America (91.0%), and Europe (85.6%). Asia Pacific, where low broadband penetration and site restrictions exist, has a 54.9% reach.
• Although men are in the majority across the global Internet, women spend about 8% more time online, averaging 25 hours per month on the Web. PRN
Source: comScore