What, No More Parties? Agencies Sober Up, Revert to Survival Mode

With predictions of a possible downturn in the economy, budget belts are tightening and Darwinian metaphors of "reinvention" have quickly returned to the lexicon of agency
rhetoric. On the client side, GM is the latest powerhouse to announce it will cut its inhouse staff by 10% and put its 40-some agency relationships under the microscope.