How to Use Instagram and Facebook for Brand Success

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Join PR News’ webinar on Sept. 24 and get Instagram and Facebook case studies loaded with actionable content that you can take back and integrate into your own communications programs. You’ll get the competitive edge you need to crowd out your competitors and use Instagram and Facebook for measurable impact.

There’s no better social platform than Instagram to tell your brand’s visual story—Instagram has 300 million monthly active users, and it’s estimated that by year’s end 27% of the U.S. population will be using it. Its appeal for millennials (and their younger siblings, parents and grandparents) is matched by the overwhelming power of its parent company—Facebook.

At this Webinar, you'll learn how to:

  • Use Instagram even if your brand isn’t b2c
  • Target a specific market with Instagram
  • Visualize your organization’s mission
  • Determine what your target audience is Instagramming
  • Measure your communications efforts on Instagram
  • Work around Facebook’s news feed algorithm and cutbacks on organic reach
  • Determine what your audience likes on Facebook—and give it to them
  • Use Facebook Analytics to determine which posts are working and not working
  • Track the effectiveness of paid Facebook posts

Webinar Speakers

Katie Keating
Program Manager for Social Brand Strategy


Dwayne Roark
Global Business Communications Director
The Dow Chemical Co.

Margaret Case Little
Senior Director, Communications & Brand Strategy
National Retail Federation

Steve Goldstein
Editorial Director
PR News

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Speaker Preview

"In order to build trust on Instagram, brands must stay true to the platform and be picky with the content they post. It will pay off." - Katie Keating, Program Manager for Social Brand Strategy, IBM

"Social media in the B2B environment means content at the right place and right time. Are your customers looking for you on Facebook? [The] B2B world may be surprised." - Dwayne Roark, Global Business Communications Director, The Dow Chemical Co.

Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


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Why Should I Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

How Does the Webinar Work?

View the list of complete requirements and instructions for how to access the webinar here.

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Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

Register Now


Webinar Questions

For questions regarding this webinar, contact:

Jessica Placencia

Technical Difficulties

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Technical Support

View the list of complete requirements and instructions for how to access webinars here.

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