10 Stellar SEO Tips for Onsite and Offsite Ranking


Image: Paloma Gomez

Image: Paloma Gomez

New York: At the first session of PR News' SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement.

Finkelstein explained that optimizing for search falls into two buckets: on the page and off the page. What that in mind, he provided the following pillars of onsite and offsite SEO ranking. Study them, and make sure that your organization's Web strategy takes all 10 into consideration.

Onsite ranking factors:

- Proper meta language
- Logical organization structure
- No stuffing or funny business
- Easy to crawl site
- Fast loading

Offsite ranking factors

- Quality of links
- Usage and variety of anchor text
- Link portfolio/diversity
- Brand reputation
- Social signal (e.g. shares, +1, "likes")

Follow Lucia Davis: @LKCDavis.

 




Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.