Video Guidebook

PR News' Video Guidebook provides insights for communicators on building and optimizing a video strategy on the major social media platforms where the medium dominates: Snapchat, YouTube, Twitter/Periscope, Facebook and Instagram.



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Overview | Chapters | Featured Companies | Samples | Buy Now


Overview

In PR News' Video Guidebook, you'll get tips and tricks from digital pros at leading corporations, agencies and nonprofits on how to think like a storyteller to create video success on the gamut of platforms that invigorate this content.

Chapters

  • 11 Cost-Effective Tips for Using Online Video to Build Engagement With Your Brand By PR News Editors
  • 6 PR Storytelling Rules We Should Pick Up From Classic Movies By Jacqueline Strayer
  • Small Steps Add Up to a Giant Leap: How NASA Made a Star of Juno on Social By PR News Editors
  • Developing a Video Strategy for PR: 5 Elements That Need Attention By Michele Ruiz
  • Are You Developing ADA-Compliant Video Strategies? 8 Tips to Help By Courtney Cunningham
  • Bridging the Disparity of Brand Regulation and Audience Expectation in Live Video By John Lane
  • Think Like a Video Storyteller: Hook, Anchor and Bring Your Viewers In By Cindy Bertram
  • The New Video Rulebook in an Age Ruled by Social Media and Data By Alan Smith
  • All Videos Are Not Created Equal: 6 Steps to Developing Effective Video Strategies By Jeff Breckinridge
  • Video on a Shoestring: 3 Ways to Stretch Your Budget and Tell Effective Stories By Stephanie Elsea & Whitney Presley
  • How Fisher-Price’s Emotional ‘Wishes for Baby’ Video Achieved Viral Success By PR News Editors
  • Close Chapter
  • 5 Tips for Video Success on Facebook, One of the Medium’s Biggest Platforms By PR News Editors
  • How Brands Can Inexpensively Create Content That Will Be Shared on Facebook By PR News Editors
  • The Main Question: To Live Stream or Leave Facebook Live Behind? By Lisa Arledge Powell
  • Why PR Teams Should Pay Attention to Their Video Completion Rate on Facebook By Ben Aronson
  • Facebook Pays Celebrities and Media to Create Live Video, Grow Influencers By PR News Editors
  • Feed the Hunger for Facebook Live With These Tips for Engaging Content By Ximena N. Larkin
  • What Brands Can Learn From ‘Chewbacca Mom’ and Her Unexpected Viral Success By Evan Nierman
  • How Golden Gate Nat’l Parks Conservancy Engages Live With Its Facebook Audience By Ryan White
  • What B2B Brands Need to Know Before Starting a Facebook Live Campaign By PR News Editors
  • Close Chapter
  • Picture This: How to Visualize Your Brand’s Stories With Instagram By PR News Editors
  • 5 Ways Brands Can Turn Instagram Audiences Into Content Heroes By PR News Editors
  • Consumer Engagement With B2C Instagram Videos Shows Upward Trend By PR News Editors
  • How to Create Scroll-Stopping Video Ads and Tell a Strong Story on Instagram By Kaity Dunn & Victoria Sabato
  • Beyond Likes, Shares & Comments: 6 Metrics to Gauge Instagram Effectiveness By Melony Shemberger
  • 6 Tips to Create Instagram Contests That Will Raise Brand Awareness By Chris McGuire
  • What Instagram’s 60-Second Video Format Means for Communicators By PR News Editors
  • Close Chapter
  • Should Your Brand Be on Snapchat? and Other Essential Questions By PR News Editors
  • 3 Keys to Snapping Success From DJ Khaled, the King of Snapchat By PR News Editors
  • Snapchat Tips and Tactics That Will Help Your Brand Engage With Millennials By PR News Editors
  • Snap to It: Tips for Brands to Get Started on Snapchat (or at Least to Consider) By PR News Editors
  • 12 Ways Brands Can Use ‘Memories’ to Mix New and Existing Content By Serena Ehrlich
  • Close Chapter
  • Twitter Video Proves to Be a Winner for Engagement With B2C Brands By PR News Editors
  • How Cisco Takes Viewers Behind the Scenes With Periscope By Stephanie Chan
  • Can Periscope Provide Positive Payoffs For Brands? And Other Big Questions By David Landis & James Mowdy
  • Periscope, Facebook Live Claim Their Media Moment With House Dems’ Sit-In By PR News Editors
  • 5 Ways to Build Your Brand—and Your Community of Followers—on Periscope By PR News Editors
  • 11 Periscope Guidelines for Expert Live Broadcasting (From Expert Broadcasters) By PR News Editors
  • Stand Up to Periscope Abuse With Community-Led Moderation Feature By PR News Editors
  • Close Chapter
  • 4 YouTube Myths That May Be Limiting Your Brand’s Success, Debunked By PR News Editors
  • YouTube Video Marketing Guide: How To Make YouTube Videos Work For Your PR By Cheryl Joy
  • How To Approach YouTube Influencer Partnerships to Co-Create Content By Jennifer Reilly
  • Launch a Polished Video Series on the Cheap: Leveraging What You’ve Got By Erica E. Hurtt
  • 6 Quick Tips for Working With YouTube Influencers That Gel With Your Audience By PR News Editors
  • Going Holistic: Use YouTube as More Than Just a Stagnant Video Repository By Ian Beckman & Scott Kramer
  • How an Online Brand Used Video Transparency to Gain the Public’s Trust By Eric Hollreiser
  • Close Chapter
  • Production Techniques to Keep in Mind for Creating Impactful Videos By Karen Addis and Drew Blais
  • Essential Video Gear That Is Now Available to Amateurs—Use It! By Mike Falkow
  • Don’t Just Tell, Show! Editing Video to Share Why You’re Different By Calvin Schenck
  • How to Create World-Class Video on a Budget (and an Even Smaller Budget) By PR News Editors
  • Close Chapter
  • 8 Musts for Using Video to Tell Your Brand Story and Generate Return on Investment By Katie Creaser
  • How a Fortune 500 Trucking Company ‘Drove’ Engagement With Driver Stories By Kate Bachman and Michelle LeBlanc
  • 2 Case Studies in How to Develop an Effective Company Overview Video By Tod Plotkin
  • What Can PR Pros Learn From Chipotle’s Animated ‘A Love Story’ Video? By PR News Editors
  • Close Chapter

Featured Companies

This guidebook features case studies and contributions from companies like:

Video Guidebook Featured Company
Video Guidebook Featured Company
Video Guidebook Featured Company
Video Guidebook Featured Company
Video Guidebook Featured Company
Video Guidebook Featured Company

Samples

Here’s a sample of some of the exclusive content in this guidebook:

Video Guidebook Sample Article

A sample article: 11 Cost-Effective Tips for Using Online Video to Build Engagement With Your Brand By PR News Editors

Video Guidebook Sample Article

An excerpt from Small Steps Add Up to a Giant Leap: How NASA Made a Star of Juno on Social By PR News Editors

Video Guidebook Sample Article

An excerpt from YouTube Video Marketing Guide: How To Make YouTube Videos Work for Your PR By Cheryl Joy

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