It just got a whole lot easier for Twitter users to tune into Periscope live streams. Twitter has announced a new notification feature that lets users easily sign up to receive alerts when someone they follow goes live. After receiving the alert, users can jump right into the stream with a quick tap.
Don't miss a live moment! Turn on notifications to join in when someone you follow shares live video on Twitter. pic.twitter.com/dddk81GuCH
— Twitter (@twitter) September 12, 2016
While Twitter-owned Periscope was the pioneer on the live streaming scene, Facebook Live has proven itself to be a powerhouse in the space. Facebook’s default enabling of notifications for live broadcasts has boosted the popularity of Facebook Live. Now that Twitter has followed suit, brands now have a much better way to notify fans about Periscope streams through push notifications.
Need to know more about Periscope and Facebook Live? Join PR News for its Social Media Conference on Oct. 20 in NYC for a session dedicated to everything communicators need to know about live streaming.
One important caveat that communicators need to be aware of: Individuals must opt-in to receive notifications; they don’t come enabled by default when someone hits the follow button. So it’ll be important to remind viewers during broadcasts to subscribe to receive notifications for future live streams.
Follow Mark: @MarkRenfree