| PR Contract Terms | ||||
|
|
Yes | % | No | % |
| 1. Have written agreement always | 257 | 94% | 15 | 6% |
| 2. Fee arrangement clearly spelled out | 264 | 97% | 8 | 3% |
| 3. Policy for rebillables clearly spelled out | 247 | 91% | 25 | 9% |
| 4. Policy for mark-ups clearly spelled out | 226 | 83% | 46 | 17% |
| 5. Agreement distinquishes between services included in fee and projects at an additional charge | 225 | 83% | 47 | 17% |
| 6. a. Have termination clause | 237 | 87% | 35 | 13% |
| b. # of months fee paid on termination | 0 | 113 | 42% |
|
| 1 | 62 | 23% |
|
|
| 2 | 63 | 23% |
|
|
| 3 | 34 | 12% |
|
|
| 2 | 72 | 100% |
|
|
| Source: Gould & Company, P.C. | ||||
Delahaye Study Shows Reporting Less Balanced
Based on an analysis of 61,000 news stories, the global reputation measurement company, The Delahaye Group, Inc., Portsmouth, N.H., found that only 74 percent were neutral or balanced - a 7 percent drop from last year. Numbers overall were:
- % positive articles: 21 percent;
- % negative articles: 5 percent; and
- % neutral articles: 74 percent.
Ironically, even though the number of positive articles rose from 16 percent to 21 percent, the number of negative articles also went up a few notches - from 3 to 5 percent. Communicators may have to survive a stronger wave of opinionated media than in years past, so don't put media relations on the back burner. (Delahaye, 603/431-0111)
Catalyst Says Women Make Up Nearly Half of Workforce
Catalyst, a New York-based firm that focuses on issues concerning women and their impact in business, reports that women comprise 46.2 percent of the workforce and projections are that number will grow to 48 percent in the year 2005.
The just-published Catalyst repor also includes data from the Bureau of Labor Statistics.
In PR, more women are starting their own companies as well as spearheading hiring practices to change the diversity mapping of firms. Catalyst also reports that among women in the workforce, 77.4 percent are white; 12.1 percent are African American; 7 percent are Hispanic; and 3.6 percent are Asian/other. (Catalyst, 212/514-7600)
Three-Year Gould Report Reveals Business Changes
The just-out Gould & Company "Public Relations Management Trend Survey" peels back some of the nuances surrounding PR ownership/management (from billings to technology infrastructure) to uncover some changes in the industry. The study also outlines contract agreements used by firms.
The last such study was done three years ago, with several findings gleaned from the new analysis, most notably:
- Owners of smaller agencies have been bought out through hefty purchases and stock-swap agreements;
- Mergers have increased profitability; and
- Companies are meeting their servicing goals through investment in computers, networks and consultants.
Results were based on 272 responses out of 500 surveys mailed to firms in the U.S. Gould & Co. is based in New York. (Gould & Co., 212/239-0804)