2013 Nonprofit PR Awards: Association/Nonprofit Team of the Year


Winner: UN Foundation Public Affairs Team, United Nations Foundation

The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a public affairs team made up of 35 communicators focusing on telling the UN’s story and sharing its message with potential supporters. To put the spotlight on the key role the public affairs team plays for the nonprofitand amplify the important work done by the various UN agenciesthe UN Foundation in 2012 shifted its media outreach into high gear. It started to make Foundation and UN experts available to international press, while continuing to build on its base of supporters online.

The UN Foundation wanted to both expand the pool of reporters covering the UN and start new relationships with journalists, bloggers and other key influencers. The effort featured two global social media summits in conjunction with global meetings, in Rio de Janeiro Brazil for the Rio+20 Summit and in New York City for the opening of the UN General Assembly and UN Week. The public affairs crew also helped create and launch #GivingTuesday, which officially marked the beginning of the holiday giving season and brought together 2,500 partners across the country. 

The UN deemed the outreach effort a huge success: In 2012 there was a 26% boost in media impressions, compared with 2011. What’s more, the Foundation saw a 209% increase in its Facebook, Twitter and YouTube followers, along with a 53% increase in email subscribers. —Matthew Schwartz

Honorable Mention:

• Clapp Communications/Volunteers of America Chesapeake

Back to the 2013 Nonprofit PR Awards




Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.