Digital PRHow ToSocial MediaSubscription Content Tip Sheet: Public Affairs Advocacy’s New Rules of the Road 07/25/2011 By Michael W. Robinson Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.