- The AMA has urged Attorney General Ashcroft to fully fund and staff a federal lawsuit against the tobacco industry, citing its support for such action based on Big
Tobacco's accountability "for deceiving the public about the health effects of tobacco use."
- Nielsen Media Research's new audience ratings tool, the Nielsen People Meter, enters its testing phase with D S Simon Productions Inc. The People Meter provides more
accurate metrics for audience numbers, allowing PR firms to give clients exact audience figures instead the estimates previously available.
- The PRSA-NY's newly established Nonprofit/Government committee is actively recruiting members. "We want to help nonprofits with small staffs, small budgets, and small
windows of opportunity to really maximize their potential," said Leslie Gottlieb, who's spent 20 years in nonprofit PR. The committee will explore Web-based PR at its first
meeting, May 21.
- Cause-marketing specialist Debra Roth, former PR director for the National Association of Community Action Agencies and a speaker at PR NEWS's seminar for nonprofits and
associations last month, has launched Roth Communicating, a conglomerate of independent consultants focusing on strategic public relations.