- Bayer, maker of Cipro, agrees to provide the U.S. government with half price tablets in exchange for rights as exclusive supplier. The deal comes on the heels of Bayer's
agreement with the Canadian government to supply one million tablets within 48 hours on demand; in return, Canadian authorities agree to acquire the drug exclusively from Bayer.
- Burson-Marsteller launches SWAT - their Specialty Work Action Team that can manage complex communications related to restructurings, reorganizations, labor issues and
litigation.
- Hill and Knowlton forms Hill and Knowlton Netcoms U.S. to provide Internet and interactive services to clients. The new division, headquartered in San Francisco, will be
headed by Jeff Raleigh, executive managing director of H&K USA.
- Health!Quest PR launches in New Jersey and Boston, focusing on pharmaceutical innovation and diagnostics. Founders Gil Bashe and Steven Immergut say now is the time for
specialty healthcare firms as corporations move away from generalist consumer health marketing campaigns .