PR Insider: King Tipping

November 13th, 2014 by

Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.

PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

May 15th, 2014 by

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.