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Communication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s

December 2nd, 2013 by

Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.