Tag Archives: Sandra Fathi

5 Measurement Methodologies to Analyze a PR Strategy

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety … | MORE »

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PR Insider: 5 Critical Factors in Choosing a PR Agency

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »

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