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Controlling the Message: 3 Lessons from the Janay Rice Interviews

December 2nd, 2014 by

We’ve seen the video and we’ve read countless articles about Ray Rice’s behavior back in February of this year at an Atlantic City casino when he was caught on tape assaulting his fiancee Janay Palmer… Continued

Did CBS Take Low Road by Canceling Rihanna?

September 12th, 2014 by

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.

NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

August 29th, 2014 by

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.