For many brands, Pinterest doesn’t even register on their social marketing radar. But this could be a huge mistake. Though Pinterest only has 200 million monthly active users (compared with Facebook’s more than two billion), the platform remains one of the best in terms of return on investment (ROI). So, while the reach of posts on platforms like Instagram and Twitter may be larger, Pinterest could have a bigger impact on your organization’s bottom line. Here are five tips for social marketing success on Pinterest.
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11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
6 Pinterest Tips for Telling Your Brand’s Story
April 8th, 2015 by Richard BrownellHere are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
Capturing the Power of Pinterest
July 18th, 2014 by Richard BrownellSocial media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.
PR Insider: Visually Promoting The Client’s Global Brand Story
July 10th, 2014 by Courtney LukitschThis piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
3 Wise Ways to Tie Your PR to Sales
July 7th, 2014 by Diane SchwartzIt’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued
How to Frame Your Visual Storytelling Strategy
October 8th, 2013 by Matthew SchwartzWe may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.
8 Best Practices for PR Management of the Top 3 Social Platforms
April 22nd, 2013 by Matthew SchwartzYour Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued
6 Tips for Deploying a Pinterest Editorial Calendar
April 18th, 2013 by Tony SilberPinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued
Engage Your Audience on Pinterest By “Curating Like a Pirate”
April 18th, 2013 by Tony SilberLeveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued