Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.
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Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued