Tag Archives: Pinterest

Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

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PR Insider: Visually Promoting The Client’s Global Brand Story

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images. | MORE »

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How to Frame Your Visual Storytelling Strategy

We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run. | MORE »

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8 Best Practices for PR Management of the Top 3 Social Platforms

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook … | MORE »

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6 Tips for Deploying a Pinterest Editorial Calendar

Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully … | MORE »

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Engage Your Audience on Pinterest By “Curating Like a Pirate”

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of … | MORE »

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