Crisis can happen at any moment. You must have the ability to see everything so you can still make well-informed decisions.
When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.
There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.