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This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.
Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.
Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better.