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How Coca-Cola Uses Multimedia to Connect and Engage

May 17th, 2017 by

It’s been said that a picture is worth a thousand words. If this is true, then you could argue that video and other multimedia content are worth millions. This is especially the case in the very crowded brand journalism waters, where The Coca-Cola Company is using content to simultaneously build brand love and corporate trust. Coca-Cola Journey makes (and sometimes breaks) Coca-Cola news, bringing to life the stories bubbling just beneath the surface of our business. We made this big bet because we believed that authentic stories matter.

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How Coca-Cola’s Quest to Measure Engagement Led to a New Metric

March 31st, 2017 by

Most of us are familiar with the core KPIs of Google Analytics such as users, sessions, page views, bounce rate, average time on page, search and CTR. These metrics are important to The Coca-Cola Company too. But do they provide the holistic view the company needs? The answer is, no, because they alone do not capture engagement. So, the company created its own KPI.

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The Evolution of Coca-Cola’s Brand Journalism Journey

February 28th, 2017 by

At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional paths. With the speed of communication driving faster to keep up with the speed of connection, we decided to transform our corporate destination into an online magazine that delivered at the speed of our consumers’—and critics’—digital lives. With that, Coca-Cola Journey was launched.

Check Out How Facebook Just Made CSR and Cause-Based Communications Easier

December 17th, 2013 by

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.