While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?
Archive:
8 Steps to a Great Blog Post [INFOGRAPHIC]
October 1st, 2018 by Hayley JenningsBlogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling blog posts that will take your content from good to great.
8 Benefits of Business Blogging [Infographic]
May 6th, 2015 by Richard BrownellBlogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.
3 Characteristics of a Successful Blog Contributor
June 30th, 2014 by Mark RenfreeSuccessful brand blogging requires that contributors possess specific attributes. Here are three key examples.
How to Create a Community of ‘Social Associates’ in Your Company
April 18th, 2013 by Diane K. SchwartzIt's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
March 9th, 2012 by PRNEWS▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
Petco’s Dog Clipping Problem Could Cut Reputation to the Bone
February 16th, 2012 by Scott Van CampThe charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued