Tag Archives: APCO Worldwide
Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.