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PR Insider: Corporate Communications in a Collaborative Economy
January 22nd, 2015 by Dr. Roger HayesBusiness leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
PR Insider: Why Emotion Matters in Brand Positioning – Part 2
December 8th, 2014 by Marilyn FancherHow can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
PR Insider: Why Emotion Matters in Brand Positioning – Part 1
December 1st, 2014 by Marilyn FancherBoth clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?
Top Programs from the 2014 CSR A-List
March 20th, 2014 by Richard BrownellThis year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.
PR Insider: The Essentials of PR Storytelling
February 18th, 2014 by Marilyn FancherPR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.