Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
Archive:
PR Insider: Media Training – What You Need to Know and When
July 28th, 2014 by Andrew BlumSome people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.