State of the Media: Lean, Mean And No Press Releases, Please

Media relations gurus have been boogying nonstop to update their relationship databases in the wake of Q1 layoffs inside such media empires as AOL Time Warner, Disney/ABC and
new economy pubs Industry Standard and Business 2.0. Tectonic shifts in the media landscape are deeply impacting PR strategy and many industry players continue to
grapple with the evolving definition of what's newsworthy. A burgeoning information and news glut plus diminishing windows of opportunity inside A-list news organizations are
forcing PR pros to confront epic challenges in media relations. PR NEWS consulted numerous media experts to gauge the current state of the art.