Stakeholder Engagement

Winner: Shell Oil Company

Campaign: A National Dialogue on Energy Security

Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including increasing oil and gas prices,

and the company's need to recover from storm damage that knocked out two refineries and a major offshore platform, Shell decided that the power of face-to-face communications

could help change public perception.