Sizing Up Agencies: Pros and Cons of Working with Small vs. Large PR Firms

Part Two of Two

In our first installment of "Sizing Up Agencies" (PRN, May 20), we investigated the pros and cons of working with small agencies and debunked some of the myths and stereotypes
surrounding smaller firms. In this final installment, we'll take a look at some of the larger firms (more than $1 million in revenues) and uncover the advantages and disadvantages
of working with a big-name shop.