Subscription Content Seven Things You Will Learn in This Week’s Issue of PR News 05/28/2012 By PR News 1. By its third day of public trading, Facebook’s stock had dropped 18% from its original IPO price. 2. Twitter is the preferred social media platform for pitching stories to the media. 3. Facebook links posted from 1 p.m. to 4 p.m. result in the highest average click-throughs. 4. Nearly half (44%) of executives believe that sustainability is “critical” to their business. 5. Timberland opted for Arbor Day over Earth Day for its sustainable agriculture campaign. 6. Leading up to an IPO, PR must articulate the value proposition of a company internally and externally. 7. If thought leadership can’t be completely original, it must be as authentic as possible. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.