Seven Things You Will Learn in This Week’s Issue of PR News

1. By its third day of public trading, Facebook’s stock had dropped 18% from its original IPO price

2. Twitter is the preferred social media platform for pitching stories to the media

3. Facebook links posted from 1 p.m. to 4 p.m. result in the highest average click-throughs

4. Nearly half (44%) of executives believe that sustainability is “critical” to their business

5. Timberland opted for Arbor Day over Earth Day for its sustainable agriculture campaign

6. Leading up to an IPO, PR must articulate the value proposition of a company internally and externally.  

7. If thought leadership can’t be completely original, it must be as authentic as possible.