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Nathan’s Hot Dog Eating Contest is a prime example of a PR stunt with longevity.
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“Activist consumers”—empowered by social media—are demanding more ethical behavior from businesses.
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In 2011 Barefoot Wine and the Surfrider Foundation teamed up to clean 21 beaches nationwide.
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Speed is the essential ingredient for successful real-time communications.
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The lack of a consistent message is the biggest brand killer communicators face today.