1. Pinterest’s new features for businesses include a microsite with brand case studies and best practices. (p. 1)
2. In emergency situations that can change rapidly, it’s best to have back-up pitches for the media. (p. 2)
3. Social media ownership is spoiling the harmony between PR and marketing leaders. (p. 3)
4. Consumers say they want more information about how their holiday purchases will make a difference. (p. 3)
5. Orchard Supply Hardware stores feature QR codes by products that link from smartphones to helpful videos. (p. 5)
6. Ketchum requires mandatory research and analytics training for all of its employees. (p. 6)
7. For PR ethics guidance, check out the PRSA, the WOMMA Code of Ethics and the Arthur Page Society’s Principles. (p. 8)