Search Results for: john roderick

LAW FIRM: Foley & Lardner LLP CATEGORY: Overall Excellence in Media Coverage PR AGENCY: Weber Shandwick BUDGET: $150,000 WEB SITE: http://www.foley.com In a bid to highlight their firm's expertise with the furiously debated Sarbanes-Oxley (Sarbox)… Continued

By Andrew Gilman The past month has featured two strikingly similar media stakeouts: the media frenzy surrounding the death of Terri Schiavo followed by the global coverage of Pope John Paul II's demise and subsequent… Continued

According to "DefineThat," a snappy little service on the Internet, public relations is "a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deals with issues rather than products or… Continued

It may be taboo in public relations, but Heath Shackleford, PR manager at American Healthways Inc. (Nashville), admits that he "always hated press releases." But he changed his tune about the effectiveness of press releases… Continued

By John Echeveste/Valencia, Perez & Echeveste Public Relations The Hispanic market is probably the hottest segment on the national public-relations landscape today, and why not? With a population approaching 40 million and more than $700… Continued

When Edelman's Hispanic Marketing practice, Diversity Solutions, launched in 1998, the unit had just two full-time employees who worked out of the PR firm's New York office. They spent most of their time on media… Continued

CLIENT: Raindance Communications PR: Ogilvy Public Relations Worldwide BUDGET: N/A TIMEFRAME: September - November 2004 200442004 The business world at large has been slow to warm to the promise of Web conferencing, a technological advance… Continued

CLIENT: Pharmaceutical Research and Manufacturers of America PR AGENCY: Deveney Communications TIMEFRAME: March 2003 - April 2003 BUDGET: $71,000 With more than 1,400 potentially life-saving medications offered free or discounted by pharmaceutical companies through patient-assistance… Continued

The Ketchum-Armstrong Williams-Department of Education scandal points to the woeful lack of PR for PR, a chronic problem that now threatens irreparable damage to a field that John and Jane Q. Public know little to… Continued

The spotlight continues to shine on the entire PR profession following revelations (first disclosed in USA Today Jan. 7) that Omnicom Group's Ketchum public- relations firm -- as part of a $1 million contract with… Continued